Interstate PR

PR | Public Relations

Public Relations and Media Relations

Build relationships and earn trust.

Interstate PR helps organizations in Sacramento, CA, and beyond communicate with the people, communities, and media that shape how they’re understood.

From media relations and announcements to community relations and executive communications, we help organizations be heard clearly, credibly, and at the moments that matter.

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Does any of this sound familiar?

You have an important announcement, but don't know how to get it noticed.

Your organization is doing meaningful work, but the public doesn't know about it.

Your message isn't reaching the people who matter most.

You're getting attention, but not the kind you want.

Your leaders need to speak with reporters, or with the community, and want to be prepared.

You're navigating a sensitive issue and need to communicate carefully.

Good public relations starts with understanding what matters, who needs to hear it, and why they should care.

Your reputation is built on more than what you say.

Reputation is what people come to believe about an organization, based on what it says, what it shows, and what it does. Public relations can’t manufacture that. It can help people understand what’s true.

A media placement can introduce your organization to thousands of people. But public relations extends well beyond the headlines. It’s about relationships with journalists, community leaders, partners, and the people whose trust matters to your organization.

Relationships with the people it serves are built on accurate understanding, and the organization is heard when it matters.

The outcome of the PR | Public Relations route.

What public relations includes.

Interstate PR leads with proactive work: building relationships, sharing news worth knowing, and helping organizations communicate before they need to respond.

01

Media relations and earned coverage

Identifying newsworthy stories, building relationships with journalists, and pursuing coverage that helps people understand your organization.

02

Announcements and launches

Turning milestones, openings, products, and initiatives into announcements that reach the right audiences.

03

Community and stakeholder relations

Strengthening connections with the people, partners, and communities that influence your organization’s success.

04

Public information

Clear, accurate information that helps the public understand programs, services, projects, and decisions.

05

Executive communications

Helping leaders communicate with confidence, from statements and remarks to interviews with reporters.

06

Reputation and issues communications

Protecting public trust with thoughtful guidance, including when sensitive or difficult situations arise.

Relationships first. Headlines second.

We start by understanding the organization, the audience, and the opportunity. Then we develop a communications strategy built around a clear message and a genuine reason for people to pay attention.

We don’t believe every announcement deserves a press release or every story belongs on the evening news. The right approach depends on what you’re trying to accomplish.

It’s Tell, don’t sell, applied to public relations: we help organizations share what’s genuinely true and worth knowing, and we never promise coverage. Editorial decisions belong to news organizations. See our approach →

Public relations in practice.

From product launches to development projects, these campaigns show how Interstate PR helps organizations share news worth knowing with the communities that care about it.

Product launches · Media and community relations

MONOPOLY: Sacramento and Napa Valley Editions

One iconic game. Two communities, each with its own story.

For Top Trumps USA, maker of official city editions of MONOPOLY under license from Hasbro, Interstate PR led media relations for two regional editions in 2022, serving as the media contact for each announcement.

In Napa Valley, the campaign began with a public announcement at the Visit Napa Valley Welcome Center alongside Napa’s mayor and Visit Napa Valley’s president and CEO, inviting residents to suggest places for the board, and ended with the edition’s unveiling in October. In Sacramento, Mr. Monopoly unveiled the new edition to media at the Kimpton Sawyer Hotel in November, celebrating the region’s landmarks and businesses.

MONOPOLY: Sacramento Edition
MONOPOLY: Napa Valley Edition
Sacramento launch media invitation

Development communications

Alchemy Surf Resort

Communicating a vision for what's possible.

Alchemy Surf Resort is a planned 25-acre surf park in Placer County. Interstate PR developed announcements that brought the project’s progress to the public, including its updated site design, its world-renowned surf park consultant team, and its entitlements work with the County, supported by voices like the Greater Sacramento Economic Council.

Alchemy Surf Resort
Rendered aerial view by AO

Earned media

The Park at Laguna Springs

A human-interest story about a senior living community’s food program made the front page of The Sacramento Bee and a segment on Good Day Sacramento.

Read the full story on our Storytelling page →

The Sacramento Bee, front page, February 28, 2023

Questions we hear about public relations.

What's the difference between public relations and advertising?

Advertising is paid space: you control the message and pay for the placement. Public relations earns attention through relationships and stories worth telling, so the credibility comes from someone else choosing to share it.

Can you guarantee media coverage?

No, and no honest firm can. We develop newsworthy stories, build relationships with journalists, and pursue relevant coverage, but editorial decisions belong to news organizations. What we can promise is a clear, credible story told to the right people.

Do you write press releases?

Yes, when a press release is the right tool. Often a direct conversation with the right reporter, a community event, or a clear announcement on your own channels works better.

Do you handle crisis communications?

Yes. When sensitive issues arise, we help organizations communicate thoughtfully, accurately, and promptly. Most of our work is proactive, building the relationships and trust that make difficult moments easier to navigate.

Is Interstate PR a marketing agency?

No. Interstate PR is a public relations firm that builds trust for companies and organizations by telling their story and managing their brand. Public relations is both our discipline and one of our six connected routes.

Trust is built across every route.

Public relations works best when it reflects a clear identity, shares stories worth telling, and prepares people to communicate well.

ID | Identity

Define who you are.

Branding and brand identity →

ST | Storytelling

Tell stories worth remembering.

Content, photography, and video →

ED | Education

Help people communicate better.

Communications training and education →

Where are you headed?

Tell us what you’re working on. We’ll start by listening.

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