Being good at what you do and being good at explaining what you do are different skills.

We help with the second one.

We’re a public relations firm. We build trust for companies and organizations by telling their story and managing their brand, creating everything that makes that happen, from brand identity to content and websites.

Everything connects

You might come to us for a website. Often, listening shows the website is only part of it: the message isn’t clear yet, or the brand looks different everywhere it appears. Because our work connects across routes, we can help with the whole problem, not just the piece you came in with.

ID
Define it.
CR
Bring it to life.
ST
Make it meaningful.
DX
Make it accessible.
PR
Build the relationship.
ED
Carry it forward.

When everything works together, people understand you. And people trust what they understand.

We start by listening.

We don’t start with what you want to sell. We start with what people need to understand. That’s what we mean by Tell, Not Sell: helping organizations communicate what’s genuinely true about them, clearly and consistently.

Listen

We ask the 5 W’s: who you are, what you do, why it matters, where you connect with people, and when they need you.

Understand

We find what’s actually getting in the way.

Define

We set direction and decide which routes and channels the work requires.

Create

We create the communications, experiences, and brand work the solution requires.

Connect

We put it where you and the people you serve actually meet.

Rooted in California. Based in Sacramento.

Our roots are in California, and today Interstate PR is based in the Sacramento region, working with organizations here and beyond. Our promise is Local Feel, Global Appeal™: we take the time to understand your organization, your people, and the communities you serve, then present you with the professionalism to stand anywhere.

Serving organizations since 2009.

The company we keep

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Where are you headed?

Tell us what you’re working on. We’ll start by listening.